PedidosYa faced a significant challenge: its logo's aesthetic similarity to Pinterest's caused thousands of users to mistakenly open Pinterest instead of PedidosYa, leading to a frustrating user experience. This confusion not only affected user satisfaction but also risked damaging the brand's perception. Our task was to devise a solution that not only prevented negative impacts on the brand's image but also efficiently redirected these mistaken users back to the PedidosYa app, thereby enhancing overall user engagement and satisfaction.

The similarity between the PedidosYa logo and the Pinterest logo has led to frequent mix-ups, with thousands of users accidentally opening Pinterest when they intend to use PedidosYa. That’s why we decided to move our menu to Pinterest. We created images of our top-ordered dishes and posted them on Pinterest. This way, users who mistakenly land on Pinterest can still place their order effortlessly. Each image is linked directly to the corresponding dish category in the PedidosYa app, allowing for immediate redirection and a seamless ordering process.

Through social listening, we learned that many users frequently confused PedidosYa with Pinterest, negatively impacting their experience and potentially harming our brand's reputation. To address this, we strategically connected with these users by facilitating immediate PedidosYa orders directly from Pinterest. This solution aligns seamlessly with our brand platform, "I prefer to order," which promotes the convenience of ordering from anywhere, anytime. This strategy not only corrected the navigational errors but also turned them into opportunities for increased sales and enhanced customer engagement.

Taking the confusion between PedidosYa and Pinterest logos as our starting point, we integrated the PedidosYa’s ordering system to Pinterest. We created and strategically placed images of our most popular dishes on Pinterest. Each image was embedded with direct links to the corresponding product page within the PedidosYa app.

We placed these images to appear in searches and feeds relevant to food and cuisine, maximizing visibility and engagement. By utilizing Pinterest’s targeting capabilities, we ensured that these images reached users who likely used PedidosYa, aiming to transform every mistaken app opening into a potential order.

The Pinterest PedidosYa campaign amassed 10 million impressions and reached 3.3 million users. The creative approach significantly boosted engagement, evidenced by an extraordinary Click-Through Rate (CTR) vs benchmark that exceeded 160%. Across Pinterest and Twitter, we recorded 1.6M interactions, demonstrating the campaign's wide appeal. Additionally, it achieved a 78% customer retention rate.