To tell Piola’s story, we used real rubber, cotton & leather, the raw materials used for the shoes, to create portraits of women farmers. While the brand is committed to making stylish shoes, more important is its commitment to sustainability of which the women portrayed are the happy beneficiaries.

Using only raw materials such as leather, rubber and cotton, we meticulously arranged each element to form the portraits of the women farmers who benefit from Piola’s commitment to sustainability.

Each portrait was constructed in a 2 x 4 meter canvas.

The result is not available yet as we have just recently implemented the campaign.