Piola, an independent shoe brand, not only prides itself in making stylish shoes for women, but also in its commitment to sustainability. It sources all of its raw materials directly from small women farmers allowing them to have a constant source of livelihood.

The objective is to make people aware of Piola’s philosophy of sustainability that helps not only the farmers but also in preserving the environment. 

Being a newcomer to the industry, Piola has limited budget for advertising. Since the brand relies mainly on in-store posters, we made sure that the materials would stand out in the shelves. Instead of just featuring the shoes in the poster as most brands do, we told Piola’s story of sustainability. The posters were placed near the display to let potential buyers know that every pair helps sustain the families of small women farmers.