Pistonhead's Toolbox is a unique branding experience. Our agency has created a rich world which embodies Pistonhead and the people who are loyal to the brand. In creating an experience for the viewer the brand now has a legacy and core which people believe in. The challenge was creating a brand book and box that was both informative and authentic.

Traditional brand books and launch kits tend to convey brand stories in a generic way, leaving too much space for your own interpretation. In order to make Pistonhead more authentic and unique, Our agency created a ‘brand experience publication’ by reflecting Pistonhead’s distinct sensibility directly at the core audience. Now the rough and raw flaming skull tells us a story of the ’forgotten’ working man. The blue collar generation with a thirst of true grit.

Undertaking a courageous project with numerous limitations has proven to be a success in that now, a more exciting and effective way of branding has been established.