Our agency created Sir Taste A Lot not only to highlight a great product but to create a fantastic and surreal world that lies beyond the product design. In going back in time to an era of groundbreaking inventions and entrepreneurism, Sir Taste is all about the science and craftsmanship of brewing. A product with traditional beer cues that brings something new to the world of low alcohol beer. The challenge of Sir Taste lied in Balancing the creative energy of illustration vs. crafted branding. The use of typography, Illustration and print production together creates a product that is premium, distinctive and long-lasting.

Based on the craftsmanship and science behind the art of brewing, we developed a design that truly stands out on the shelf. A copper can with illustrations of the characteristic man himself: Sir Taste a Lot. Offering you an exquisite and full-bodied aroma of Magnum, Perle and Amarillo hops, to be enjoyed at a slow pace.

Being a low alcohol product Sir Taste A Lot is only available in limited stores. However during its short shelf life Sir Taste has become an instant cult classic amongst beer lovers. It has become the no. 1 boutique beer in its category throughout Sweden.