Cannes Lions

PIVOT FLOOR VACUUM

McCANN ERICKSON, New York / BLACK & DECKER / 2009

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

When Black & Decker launched their latest vacuum innovation, the Pivot Floor Vac, we needed to demonstrate its pivoting action that allows vacuuming in hard-to-reach places without bending or moving furniture. Our solution was a clever spot that shows a couple on their couch with their friendly white Maltese. When the dog jumps off and burrows under the couch in search of his toy, he wriggles back out – only to have transformed into a fuzzy black mop dog from all the dirt and dust under the couch. With the Pivot Floor Vac, your home, and your dog, stays clean.

Similar Campaigns

12 items

Clorox Gift of Care

OMD, New york

Clorox Gift of Care

2022, CLOROX

(opens in a new tab)