Cannes Lions

PIVOT FLOOR VACUUM

McCANN ERICKSON, New York / BLACK & DECKER / 2009

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When Black & Decker launched their latest vacuum innovation, the Pivot Floor Vac, we needed to demonstrate its pivoting action that allows vacuuming in hard-to-reach places without bending or moving furniture. Our solution was a clever spot that shows a couple on their couch with their friendly white Maltese. When the dog jumps off and burrows under the couch in search of his toy, he wriggles back out – only to have transformed into a fuzzy black mop dog from all the dirt and dust under the couch. With the Pivot Floor Vac, your home, and your dog, stays clean.

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