We further defined the online objective of this campaign to re-establish the value of home printers from utilities to a tool for creation. Free mailing service of the print-outs was available so that users could witness the superb quality of the printer and be simultaneously touched by the added emotional value to it.The concept “Story. The Sequel”, means that digital photos are captured stories, and their sequels, i.e. the elaborated print-outs (photos become personalized postcards in this case), would create new emotions, moments and more stories ahead.