Cannes Lions
HAKUHODO C & D, Tokyo / CANON / 2008
Awards:
Overview
Entries
Credits
Description
The main purchase determinant in the Japanese printer market is high resolution. This ad presents the product in a demonstrative way to verify the claim that Canon’s ultimate printing technology is incomparable with its competitors. The printing demonstration proves that with Canon’s superb printing quality, you will not have to depend on CG re-touch and editing. As a result of this message, the consumers will have a strong impression of Canon being the leader in high resolution printing.
Similar Campaigns
12 items