We began with a simple insight that great photography is not about technology, it is about inspiration. Our solution was ‘EOS Photochains’ - A new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience. By transforming photography from something people traditionally do on their own into a unique way to connect with others, Photochains is growing as its own online network of photography, and a new creative experience.

Photochains has created a new way for photographers to connect through photography, as well as a new dialogue between Canon EOS and the photographic community:- 94 photos uploaded every day since launch, which is 4 photos an hour- 12 minutes average time on website- Over 20,000 photos uploaded from around Australia to date- Canon EOS has risen to a record 67% market share in Australia since launch