Cannes Lions
EAST JAPAN MARKETING & COMMUNICATIONS, Tokyo / CANON / 2014
Overview
Entries
Credits
Description
For the new limited-edition printer collaborating with famous Japanese robot animation series, we came up with an idea to duplicate one of the robot in real size by the product.
We really printed out all the A4 papers by the product this time to duplicate a popular giant robot from famous Japanese animation. We printed 3,834 A4 papers and the robot's total dimension became 21m x 11.3m.
The image used was created by high-resolution CG to be able to meet the high resolution printer and also it made us possible to show mechanical part of the robot in detail.
Execution
We really printed out all the A4 papers by the product this time to duplicate a popular giant robot from famous Japanese animation. We printed 3,834 A4 papers and the robot's total dimension became 21m x 11.3m.
The image used was created by high-resolution CG to be able to meet the high resolution printer and also it made us possible to show mechanical part of the robot in detail.
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