Cannes Lions
TAXI , Toronto / BOSTON PIZZA INTERNATIONAL / 2011
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Even at the best of times cooking is a pain for Dad. He can’t cook, he doesn’t want to cook, he doesn’t have time to cook, he has a ton of mouths to feed, he’s got the guys coming over for the game… What should he do that’s easy?Finger Cook. BostonPizza.com wants to make it easy for Dad to enjoy the BP menu at home so they’ve developed a way of cooking called ‘Finger Cooking’. One touch and over a hundred menu items are ready to eat.
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