It is common knowledge that there are certain musicians that are hot for a short period of time and after a while are forgotten. We contacted EMI Records and used 3 One Hit Wonders album covers on pizza boxes to accentuate the hot label feature.

The campaign created remembrance and empathy with people. The 'One hit wonder' pizza box impact was big and significant. People not only know that their pizza gets there in time and hot, but now they are certainly talking about it.