The placement of the advertising piece in as unique a location as a piece of clothing still for sale created, at the very least, surprise. The text on the label, which had to stand out more than the size, refers to the benefits of the products (“Want an even smaller size? Light line from Perdigão”), and generated high recall of the message among our targets.

With a very low investment compared to conventional media, the message on the tag created great empathy with our target and added value to the brand by impacting the consumer at a unique moment.