Cannes Lions
Y&R, Sao Paulo / PERDIGAO / 2004
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Open on a house overlooking the sea.On the wooden deck, a man wearing sunglasses eats pieces of Perdigão Mortadella. Then we hear the phone ring. He starts feeling around the chair he’s sitting on looking for something. It’s a cane. He heads toward to house. And only then do we realize he’s blind.
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