Within the target group, the tv-series ‘Mocro Maffia’ is immensely popular.

We made use of this popularity by seemingly creating a trailer of the new (upcoming) season. The viewers are put on the edge of their seats. There is a slight panic about an ‘order’ that needs to be delivered. But what exactly is the product that needs to be delivered?

The main character is ICE, one of the stars in ‘Mocro Maffia’, who brings a lot of recognition within the target group. In the plot twist it becomes clear that he‘s a local New York Pizza manager. He calls on the viewer in ‘street language’ to become part of his team and to ‘make money’.

To convince the target group to apply, a unique call to action was added: become the world’s first delivery person to go to space!