We worked with composer and sonic specialist Diego Stocco to develop unique sounds from each ingredient in the cereal. Then we used those sounds as music notes to create a completely original song.

After a detailed briefing, Diego spent four weeks experimenting with the ingredients and building custom instruments to make the final song. Then the song was used to accompany TV, online video, direct mail, event collateral and a branded content piece about his musical process.

The song was an instant hit with 2.7 million plays within the first 3 weeks. Music industry professionals took notice and featured it in respected publications solidifying Diego’s reputation as a master of sound.