Tulin Sahin is considered to be one of the most beautiful women in Turkey. She is famous and regularly sought out by magazine editors for fashion layouts. It was big news when Tulin signed a contract as the Skol spokesmodel. Can you think of a better way to get a man’s attention than putting a beautiful model with our product on the cover of one of their favourite magazines (Samdan)? We couldn’t. And that’s exactly what we did.

The target's attention was caught by using a beautiful model. And best of all – we sold out of Skol! We built a connection with our target and leveraged Tulin with Skol beer through editorial content. And months after the launch, Skol sold out of beer.