Cannes Lions
BEING NY, New York / KRAFT / 2011
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As Mr. Peanut explains just how remarkable a place Planters is a stampeding bull beetle interrupts him. Although happy to handle the beetle on his own, he doesn’t get the chance as Alejandro - the ever-spicy almond - comes to save the day. Despite Alejandro’s suave moves and obviously charming personality, Mr. Peanut is not impressed. But in the end even he cannot deny that Alejandro possesses a certain inner fire.
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