Cannes Lions
HI-ORGANIC LTD, New Taipei City 220 / GENESIS SOCIAL WELFARE FOUNDATION (GSWF) / 2014
Overview
Entries
Credits
Description
The story is about a man who's "recalling his past" in hospital after his failed attempt to leap to his death after drug.
He loves music and using it to create "life", but when things start to lose control, the poison comes right after and takeover his everything, which force him to devote and turn himself into music, back to a world where they are the only existence.
Music became his only belief and religion, but faces the collapse of ending, when the belief is lost, he can only fall down back into reality, staring at the sky at the end of the tall shaft, living the close, bed-within life.
Execution
we use live shooting footage for main protagonist with CGI assets and special effects. Only the roof scenes include real background, the rest of the video is using CGI generated background.
the fish crowd will attach to the ground after collision, they will turn to particles and vanish when the venom effect reach them. it's a big challenge to let the animation looks natural and vital.
the venom utilizes fluid mechanism combined with particle mechanism to create spreading nerves with toxic color effects
In order to create the tibet god-like full CG giant idol scene, we dumped the realistic background and using vivid Asian mystical-themed color to make the idol objects stand out, creating visual specialty and vital feel.The complexity of the inner and torso model parts made rigging process hard.
We use various vivid color to suppress the actual sad story plot till the end of the video which the protagonist fall on the sickbed jail you can never escape, in order to use the sharp contrast to enhance the viewer's impression.
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