Cannes Lions

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DDB BRUSSELS, Brussels / IKEA / 2018

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The ad features a middle-aged couple - real-life former figure skaters - who roll up their rug, push their furniture aside and slide through the apartment in their socks while recreating the passion that animated their younger years. To the romantic sounds of French signer Charles Aznavour, they perform a beautifully choreographed routine through their colourful living room, reminding the audience you can make room for passion at any time in life.

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