Cannes Lions
APEX BBDO, San Salvador / PIZZA HUT / 2013
Overview
Entries
Credits
Execution
This new way to spoil our clients;
Now they don’t have to read through an extensive menú
or have someone answer their questions
Everything is already there.
This leads to faster decisión making, orders sent to the kitchen faster, customers being served their meals faster.
Outcome
This new ordering platform has changed the traditional restaurant serving model.
It has changed customer behavior; they are willing to engage in this new application because it has an added value.
more than 50 downloads daily.
Now breakfast 20% over sale.
By serving customers more “vividly”
Pizza Hut is now able to serve more customers than ever before.
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