Cannes Lions

PLAY THE MENÚ

APEX BBDO, San Salvador / PIZZA HUT / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

This new way to spoil our clients;

Now they don’t have to read through an extensive menú

or have someone answer their questions

Everything is already there.

This leads to faster decisión making, orders sent to the kitchen faster, customers being served their meals faster.

Outcome

This new ordering platform has changed the traditional restaurant serving model.

It has changed customer behavior; they are willing to engage in this new application because it has an added value.

more than 50 downloads daily.

Now breakfast 20% over sale.

By serving customers more “vividly”

Pizza Hut is now able to serve more customers than ever before.

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