Cannes Lions
1984, Santiago / HEINZ / 2023
Overview
Entries
Credits
Background
Most games require energy to survive.
The problem? To obtain it, you must eat meat, lots of meat…
from cute little animals.
Idea
Since 1869, Heinz Tomato Ketchup is suitable for vegans.
So, for this Veganuary 2023, we toured the most iconic games searching for the best ingredients, to create recipes that allow you to play without killing animals.
Strategy
If you are vegan, shouldn’t you be able to play as one?
Outcome
+1.5k Recipe Books downloaded
Hundreds of Gamers from all around the world playing in Vegan Mode
Thousands of animals saved
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12 items