Cannes Lions

PLAYBOX

SAATCHI & SAATCHI INDONESIA, Jakarta / KRAFT / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

In contrast to today's game console which turns kids into couch potatoes and requires no physical energy to play, Biskuat energy biscuit offers a unique gaming experience that uses only your physical energy.

Outcome

Biskuat Playbox was out of stock in day 1 event, helping to increase its regular daily sales up to 25% on that same day.

Similar Campaigns

12 items

Holiday Invasion

ADAM&EVEDDB, London

Holiday Invasion

2017, MARS

(opens in a new tab)