Cannes Lions
SAATCHI & SAATCHI INDONESIA, Jakarta / KRAFT / 2013
Overview
Entries
Credits
Execution
In contrast to today's game console which turns kids into couch potatoes and requires no physical energy to play, Biskuat energy biscuit offers a unique gaming experience that uses only your physical energy.
Outcome
Biskuat Playbox was out of stock in day 1 event, helping to increase its regular daily sales up to 25% on that same day.
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12 items