Every time you click the Skip Ad option during a Power of the Peanut commercial on Hulu, Mr. Peanut will personally pop up and ask you to turn tomorrow into today by harnessing the protein and essential nutrients found in peanuts. After all, only a true life coach refuses to let people skip out on life.

People everywhere are Harnessing the Power of the Peanut to turn snacking into success. In fact, over 80% of respondents to online survey agree that peanuts are a good source of protein and nutrients.

What does that mean for Planters? It means higher numbers than average for Brand Recall, Message Linkage, Likeability, Purchase Intent and Success. Sales increased by 1.9% over the past year, with a 10% increase in volume. And households who saw the commercials increased their Planters consumption by a whopping 27%. THAT’S how you business.