Cannes Lions
DDB PARIS, Paris / COTY / 2015
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"Press to play" focused on the smartphone, the absolute favourite tool of teenagers, and guess what?
A teenage boy sends a broadcast text to his all her friends inviting them to a house party, at his. The film then goes through all the scenarios that could happen at the party as a result of him sending the text. We then see the playboy fragrance and hear the slogan voiced and hash tagged 'press to play.'
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