A truly integrated and interactive plotline (email, SMS, personalised internet films and DM) where Jack Bauer requests YOUR help in finding clues to locate his kidnapped daughter Kim.We created multiple touchpoints which placed you in the action and only through your efforts did you progress to the next stage of the campaign. Genuine consumer interaction and 24-style problem-solving resulted in a personalised mission with a hidden reward when you completed the campaign - a free playable demo of the game.

Spot on for action-genre PlayStation fans and a real-life introduction to 24: The Game.