For launch, a QUALIA ‘manifesto’, really a poem, was written to explain the QUALIA story. It takes the rather esoteric QUALIA concept and makes it intriguing and inviting. The invitation box held a set of cards, each with one line of the poem on one side, and an artful shot on the other.

Understated, elegant, enigmatic were the keys.

The party was a wild success. Set in the heart of midtown Manhattan, it attracted a wide variety of guests, from the beautiful people, to the influentials, and the beautiful influentials. Press coverage was extensive, articles in a variety of publications, from lifestyle to business, to newsweeklies all heralded the arrival of a new and important player in high end electronics. The word about QUALIA was out, and it was good.