Cannes Lions

PLAYSTATION 2 PROMOTES UEFA

GOOD TECHNOLOGY, London / SONY / 2005

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We developed a site for Playstation 2 to support their sponsorship of the UEFA Champions League. The site needed to appeal to football fans across fifteen countries in Europe and include a strong data capture mechanism. The solution developed takes the data feed of match statistics (fouls, shots etc) from UEFA.com and makes a Playstation judgement of whether or not the game was a good spectacle. The site is designed to be experienced by the audience whilst clearly positioning the user relationship with the event and the brand. Users are invited to enter a predictor game and forecast the most exciting match of each week.

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