Cannes Lions
DEUTSCH, Los Angeles / SONY / 2010
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Description
Kevin Butler, a fictitious PlayStation employee, is sifting through the PlayStation mailbag and answering burning questions from troubled users in the console maker’s “Dear PlayStation” campaign. With a breezy swagger and a slew of showy faux-executive titles up his sleeve, Kevin Butler brings the funny while proving to these concerned consumers that their new and improved PS3 only does… everything.
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