Cannes Lions

PLAYSTATION 3

DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / PLAYSTATION / 2012

Overview

Entries

Credits

Overview

Description

WE ARE ALL PLAYERS is the concept for the PlayStation campaign that shows us that human beings are a competitive race and life is a giant game. To compete and to strive to win is in our DNA.

Similar Campaigns

12 items

CPB, Sao paulo

The Hit Remake - What Shot Was That Remix

2021, ACTIVISION

(opens in a new tab)

Nexus Studios, London

The Mystical Journey of Jimmy Page's '59 Mirror Telecaster

2019, FENDER

(opens in a new tab)

THE MILL, New york

Journey Ahead

2019, PLAYSTATION

(opens in a new tab)

Shortlisted Cannes Lions

JSM MUSIC, New york

Rivalry

2018, PLAYSTATION

(opens in a new tab)

MEDIACOM, Sydney

Life in the Living Room Will Never Be The Same

2017, PLAYSTATION

(opens in a new tab)

PUBLIMARK LOWE, San jose

Grow up

2017, EDITORIAL COSTA RICA

(opens in a new tab)

WORK, London

PLAYSTATION PLUS - EXPERIENCE MORE TOGETHER

2014, PLAYSTATION

(opens in a new tab)

AGENCE VERYWELL, Toulouse

ENIGME À BORD

2014, EASYJET

(opens in a new tab)

DEUTSCH INC., Los angeles

PLAYSTATION NETWORK

2011, PLAYSTATION

(opens in a new tab)

MCCANN WORLD GROUP

BASKETBALL CLUB

2011, VEF RIGA

(opens in a new tab)

TBWA\BRUSSELS, Brussels

OLYMPIC PROMOTION

2005, PLAYSTATION

(opens in a new tab)

PUBLICIS SEATTLE, Seattle

MUSIC WEBSITE

2004, REALNETWORKS

(opens in a new tab)