To capture the attention of PlayStation’s core audience, we created a series of clever TV spots to help build anticipation for the weekly release of PlayStation's newest games. Slow motion images paired with triumphant music showed eager gamers anxiously awaiting the PlayStation truck's arrival in a Wal-Mart parking lot. Each individual spot also introduced the new game's characters and story line.

Creative has been well received by both client and end-consumer. In its second year, Shipment of the Week is becoming a brand in itself amongst the core audience. By helping drive traffic to stores we are ultimately driving sales for the featured products. The ongoing success of the campaign serves to reinforce PlayStation’s position as the leader in the video game category. And consumers are more likely, due to this campaign, to recognize Wal-Mart as a place to go to fulfill their gaming needs.