It was a big videomapping projection on the wall of Castel Sant'Angelo in Rome, to create a surprising and unconventional contrast between history (the venue) and high technology (the product) and to attract the whole city. The storyboard of the videomapping recalled the main changes of the monument (mausoleum, prison, etc.) thanks to references to most famous games, characters and settings of the PlayStation world.

Media coverage (clippings):

Print: 15

Online: 73

International online: 47

Broadcast: 13

ROI value: € 2,123,526.56

Readership: 6,415,048

Visibility on video (seconds): 1,184