Cannes Lions
TBWA\BRUSSELS, Brussels / PLAYSTATION / 2006
Overview
Entries
Credits
Execution
Using the codes of anatomy we play on the contrast between an academic application and conveying our message. The surrealistic images enhance the humour and underlines once more the baseline of the brand, “Fun, anyone”.
Outcome
We’ve received many requests from doctors participating in our action to supply them with additional materials. The patients were so enthusiastic about PlayStation posters that they wanted to have one at home.
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