Cannes Lions
JSM MUSIC, New York / PLAYSTATION / 2018
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To demonstrate the incredible beauty and power of the PS4 PRO with Dynamic 4K we
decided that the only way to fully represent it was with something as beautiful: An Opera.
As we begin to hear our version of "Largo al Factotum" aka Figaro, we see a gamer playing different games on his PS4 PRO. We dive into the beautiful looking gameplay moments as a real Opera singer sings new lyrics that describe what we're seeing. Trucks, monsters, cult leaders and a cow. As we reach the ending, the aria builds up in tempo and energy when suddenly, we find out the Opera singer was in our hero's apartment the whole time, singing from behind the couch and lit by a stage-like spotlight. "I'm in your house" says the baritone to our gamer as he turns around, startled by the sneaky musician.
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