Cannes Lions

PLAYSTATION GRAN TURISMO 5

OGILVY FRANKFURT, Frankfurt / SONY / 2011

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Three Gran Turismo 5 players challenge the viewer with provocative patter. The film is cut to show racing scenes from the game. An open mouth is transformed into a tunnel; a roar from the mouth is the sound of screaming engines. The film ends with the challenge “Take it to the track” by playing the new PlayStation GT5 game.

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