Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the PlayStation Logo, but the film inside the camera made this promotion an action to remember. On every picture taken, ghosts and frightening faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: "The Horror is closer than you think. Forbidden Siren II. Out now for PlayStation2."

The results of this promotion didn’t just show in sales, which were 23% higher than the original estimate.Only a few days after the Games Convention the click rate on the Forbidden Sirene II Homepage tripled.‘Ghost’ pictures appeared on numerous Photo blogs and websites such as flickr. And not just a few Games Convention visitors later sold their ‘mysterious ghost cameras’ on eBay. The highest bid was 68 Euro.The “Picture of horror” promotion generated a great PR coverage, quoted as a complete “new advertising medium”.