Cannes Lions
PUBLICIS CONSEIL, Paris / PMU / 2014
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On a bustling pavement in an American city, two policemen are bored. One of them takes out his weapon from its holster. He says to the other:
"I bet you I can spin my gun three times around my finger like a cowboy!"
Game on. He spins his gun around his finger, but all of a sudden, it goes off.
The presidential limousine was driving by at that precise moment, and we see a panicked Jackie Kennedy grabbing the rear boot, as sirens blare and bodyguards run towards her.
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