For the first time ever in YOUTUBE, google has changed the code to allow us to plant real live data inside a preroll.

The preroll generated the time&date from the watcher computer, the weather from the weather cast and even the headline from the news and planted it digitally and automatically inside the preroll. So if the preroll revealed to the watcher in a rainy day at 10:34 am, he saw the story in the preroll happening in a rainy day at 10:34 am.

Our unique campaign for the first ever digital branch in Israel aimed to create buzz among Internet users. We used the smart videos in prime-location banners in all Israeli leading websites. We wanted to make sure every person in Israel would experience the smart videos so we used unique full-screen banners that take over the entire screen, creating a TV commercial experience in various digital platforms. The total duration of the campaign was three weeks, in which we took over every known and relevant website in the Israeli digital landscape.

The campaign was successful in creating a huge buzz, reaching over 6 million unique views that constitute 95% of Israel's internet users.

On YouTube, we witnessed some great results - in all the parameters, the full view rate was higher than the benchmark (of 30 seconds).