Interpolis is one of the main insurance companies in the Netherlands.In an industry characterized by ambiguous rules and conditions, Interpolis is known as the crystal clear insurer that offers concrete solutions.The Dutch over-insure themselves. They have been brought up with the idea that they can buy piece of mind by insuring themselves. Therefore it is not uncommon for the Dutch, to not know what risks they run and what they can do to prevent or limit damages.With this campaign Interpolis, is the first insurance company that creates awareness of the importance of prevention as an alternative to insurance. With feasible and concrete solutions, Interpolis motivates the public to start with prevention. To further help, Interpolis opened the prevention shop.Because insurance is not the only solution.