Over the past few years, podcasts have exploded. But navigating this medium can be daunting. “Find the One” sought to remove that barrier of unfamiliarity, by bringing top content directly into fans’ daily lives; playfully recommending shows we think they’d love, based on where they already go / do / have an interest in.

We created bespoke messaging that tapped into common local experiences, by playfully recommending titles with a connection to an already-familiar activity or experience: “If you like X, you’ll love Y podcast related to X.” To help this feel personal, we got hyper-contextual, with each unique creative piece speaking directly to a specific experience related to a location or interest. We also leveraged non-traditional placement locations, by partnering with retailers to display print ads already associated with an interest or audience (such as at a popular dog park, or in the bathroom of a trendy coffee shop).