Challenged to reinvent the Hallensteins retail experience, (both online and offline) we developed the Interactive Changing Room. We took what most guys perceived as a tedious task and turned it into a fun experience. A web camera positioned at the top of a projected screen (either in-store or in the store’s window) video captures the shopper and their image is placed in an everyday scene. The shopper physically navigates through a dynamic display by ‘waving’ and ‘sweeping’. They’re encouraged to explore and virtually ‘try on’ different outfits via a well-organised catalogue of clothing all designed with easy browsing in mind.