The purpose of this website is to convey POLA's founding spirit and vision of “Caring for People” towards 2029 to all employees and stakeholders within POLA and around the world.

In order to reach out to a wide range of age groups, web media was chosen as it is one of the easiest ways to access information. By turning the message into a website, it is both accessible and intuitive.

The vision of "extending care to society and the earth." was simplified into the tagline "We Care More".

Which was then translated into a strong brand message along with pop illustrations and compiled into a website. The website itself has a very unique touch sensation as the illustration and text morphs upon scrolling. A very addicting website as some would say.

Initially, the plan was to compile the manifesto and illustration into a single book, however we have decided to go with a website since it is accessible anywhere, anytime, and just about by anyone.

The website supports 6 languages ??(Japanese, English, Simplified Chinese, Traditional Chinese, Cantonese, Thai). A typical website would not have done the trick. That is why we came up with a never before seen interactive experience for the website that gives users the urge to scroll endlessly. Which then results in both intended and unintended targets to show interest in the brand.

By compiling the vision into a website, it has become accessible just by everyone all over the world. The website adopted the traditional Japanese picture scroll structure otherwise known as “emaki” . A combination of beautiful illustrations and manifesto with interactive morphing animation created a new experience that is unique to the web. The key here is to bring users to actually have interest and read the message within the website intuitively.

Turning the vision into a website helped reduce paper waste. Showing how the brand cares for the environment. It was also well received during the POLA online conference given by the CEO. In addition it has also created quite a buzz on Japanese social media for its fun and innovative design. Sharing the work through social media and being able to view the work directly has proven to be effective.