In order to surprise the audience and increase relevance, we aired a 15" footage at the last position in the break, right before the show's opening vignette; this way, showing an SBT cleaning lady washing the floor with Poliflor. When the show resumed, as Hebe entered the stage, she made a remark about the scent Poliflor left on the premises. Our idea was to give the audience an impression that the cleaning lady had just washed the floor and some "network signal malfunction" occurred, “accidentally” anticipating the return of the program, thus allowing this scene to air.

After two months promoting this campaign, Poliflor increased sales in 18% with its key supermarket chains compared to regular past TV campaigns of the brand.