Cannes Lions
SERVICEPLAN, Munchen / GLOBAL FUND / 2012
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HEARTBEATS provides young people a completely new opportunity to actively take part in the fight against AIDS: with their own heartbeat.For this purpose we arrange HEARTBEATS charity-parties throughout Germany, where the audience becomes part of the show by sharing their own heartbeat. Therefore a special iPhone App was developed to measure personal heartbeats. These signals are live transformed into sounds and visuals by commonly known music acts and video artists – dancing against AIDS so to say. All intakes are donated to The Global Fund, which is the world’s biggest aid organization in the fight against AIDS
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