“Dating Brian” was a digital and social media project where for one month, Brian’s entire dating life was crowdsourced. Brian went on 30 dates with 30 girls in 30 consecutive days, and everything from where he went to what he wore was entirely decided by the public. Girls applied for dates on datingbrian.com, fans followed along on Facebook and Twitter, and each date was documented with Foursquare check-ins, post-date Google Voice messages, and daily YouTube video recaps.

Within 30 days, “Dating Brian” got over 70,000 YouTube hits, over 150,000 page views, over 1,500 Twitter followers, and was covered by hundreds of blogs.Brian and BBH’s internship program were featured in dozens of mainstream media outlets including The Daily News, radio interviews on NPR’s “All Things Considered”, and coverage on TV morning shows across the country.And to top things off, “Dating Brian” was approached by producers from both MTV and VH1 for potential adaption as a reality show.With only 6 weeks and a mere $1,000, they truly made something famous.