Cannes Lions
CAMPAIGNS & GREY, Makati City / ANDOK'S LITSON CORP. / 2013
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Description
This ad for Andok’s Rice Toppings spoofs a politcal candidate who delivers long-winded speeches that contain empty promises. No other product in the Philippines has been promoted this way and this is the first time that a food service business uses the elections as a theme for launching new products.
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