Cannes Lions

Politics. Tamed.

FRAMESTORE, London / THE TIMES & SUNDAY TIMES / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Background

The United Kingdom are obviously under going political turmoil with the uncertainty of Brexit. The advert was aired a month before the deal is to go ahead so it is a particularly tongue-in-cheek viewing for the audience here.

Execution

Most of the animals were shot on green screen with a two camera rig enabling us to always be certain of having the right perspective whenever we got a good bit of performance. There are also several CG animals that had to be integrated alongside the real ones. The interior background is entirely computer-generated and had to be lit and graded in a way that was aesthetically engaging but would also work with the restrictions of how we could shoot the green screen.

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