In the summer of 2015, Times Newspapers Ltd had an important question to answer. In a digital world where news is given away for free, what is the future of iOS in the Membership Pack?

Research shows that Times Newspapers Ltd has a unique and specific role for their readers: Consistent, trustworthy, informative, balanced, proper, authoritative.

Readers exhibited different behaviours we wanted to support:

Skimming- Scanning over lots of content- Drawing on the most interesting visuals from each article- A goal in itself

Dipping- Sampling content by interacting with it- Inline and not disruptive- Built with both static and animated content

Reading- Prioritising readability and legibility- Supporting imagery and related content doesn’t disrupt the flow- A continuous experience- Content supported with calls to action

Learning

- Deeper diving into related content

- Supporting knowledge building

- A demonstration of balance and rigour

Readers wanted The Times & Sunday Times to make sense of the torrent of “breaking news” that bombards us all. That meant giving them insightful and reliable reporting, up-to-date analysis and provocative comment on their own terms. The new design updates your daily digital edition at fixed times - at 9am, noon and 5pm on weekdays, and at noon and 6pm at weekends.

We made saving and sharing articles even easier. You can save articles in your “my articles” section of the app to read offline whenever and wherever you like. And even though the Times & Sunday Times leverages a paywall we’ve made it possible to share your favourite articles with friends and family.

And for the first time ever The Times & Sunday Times and all their great magazines and supplements are together in one place.