Cannes Lions
FRED & FARID SHANGHAI, Shanghai / CHINA CENTRAL TELEVISION (CCTV) / 2016
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In our film, we construct the scenario as assumed above—in 2025, high technologies are exploited as common methods for primary education; however, children at that time have lost their colorful imagination born naturally. When asked to draw pictures about “the world in my eyes”, all children paint everything in gray, because that’s what they have perceived. There’s still light and curiosity in children’s eyes, but what adults have left to them is only nasty air outside the window, which makes the entire world a desperate place. The last color could be distinguished is from some tiny, delicate but weak plants placed in hanging glass decoration. The young teacher witnesses all this and worries. The film intents to warn audience nowadays: don’t let all this happen.
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