“Going back home for the Spring Festival” represents the strong emotion of Chinese people. Billions of Chinese people go back home by all kinds of transportation every year. This impressive homeward travel is commonly known as Spring Festival travel rush, and is referred to the largest scale human migration on earth by CNN.

The advertising reveals that the "waiting" or hardship in the homeward journey can't stop people from going back home. All the hardships in the journey are not worth mentioning. The advertisement focuses on the change of “waiting” and “arriving”, which is from brewing to eruption, presenting Chinese people's deep love for the Spring Festival, their hometown and their families.